Right the Story
Cheekbone Beauty for Sephora
News headlines about Indigenous people often only focus on tragedy and trauma.
Meanwhile, the stories of strength and success go untold.
For Cheekbone Beauty, we launched a movement to change the narrative.
This campaign was produced by a completely Indigenous cast and crew—everyone from hair and makeup to craft services.
Our Right the Story lipstick made Cheekbone Beauty the first Indigenous-owned brand sold at Sephora. It sold out in 24 hours.
Every model featured is an Indigenous role model e.g. the first surgeon of First Nations descent, a 17-year-old Chief Water Commissioner.
ICA & Bell Media IDEA 1st place
One Show Shortlist Fusion Pencil
ADC Shortlist Craft in Writing - TV / Film / Video
ADC Shortlist Fusion Cube
Featured in The Globe and Mail, Toronto Star, National Post, CTV, CBC, Elle Magazine, Campaign, AdNews etc.
ECD: Jeff DaSilva / CD: Sean Gannan / AD: Josh Dornan