Right the Story
Cheekbone Beauty for Sephora
Too often, news headlines about Indigenous people only focus on tragedy, racism and trauma—while stories of strength and success go untold.
For Indigenous-owned brand Cheekbone Beauty, we launched a movement to change the narrative.
This campaign was produced by a completely Indigenous cast and crew—everyone from hair and makeup to craft services.
Our Right the Story lipstick made Cheekbone Beauty the first Indigenous-owned brand sold at Sephora. It sold out in 24 hours.
Every model featured is an Indigenous role model e.g. the first surgeon of First Nations descent, a 17-year-old Chief Water Commissioner.
ICA & Bell Media IDEA 1st place
One Show Shortlist Fusion Pencil
ADC Shortlist Craft in Writing - TV / Film / Video
ADC Shortlist Fusion Cube
Featured in The Globe and Mail, Toronto Star, National Post, CTV, CBC, Elle Magazine, Campaign, AdNews etc.
ECD: Jeff DaSilva / CD: Sean Gannan / AD: Josh Dornan