Oscar Mayer

Sing to Pay
Oscar Mayer

In 1975, the Bologna Song made America smile.
Today, with grocery prices soaring, happiness in the U.S. has hit an all-time low.
So, fifty years later, we created the first jingle-based payment technology,
where singing The Bologna Song delivers the smile people need, when they need it most.

Bronze Clio Winner, Creative Commerce
ACE Award Winner, Creative Commerce
One Show Shortlist

ECD: Simon Au / CD: Ananta Prayitno / AD: Raine Calucag