Oscar Mayer

Sing to Pay
Oscar Mayer

Fifty years ago, singing the Bologna Song made America smile. Now, amid rising grocery prices, happiness is at an all-time low.
So, fifty years later, we made singing this jingle give Americans the smile they need, when they need it most.

Bronze Clio Winner
One Show Shortlist

ECD: Simon Au / CD: Ananta Prayitno / AD: Raine Calucag