Scan to Win
PC Optimum

PC Optimum wanted to retire the points card and get people to download the app.
So, we launched Scan to Win to prove why everyone and their mom should get it.

We saw a 95% increase in app downloads, and I got to work with Daft Punk.

To lean into the hype, we launched a limited edition merch collection.
Turns out, when you write “your mom wants it” on a pair of sweatpants, famous milf-loving rappers take notice.

ADC Shortlist Craft in Motion / Film - Graphics

ECD: Jeffrey DaSilva AD: Josh Dornan